AZUL BEACH RESORTS NEGRIL

This project was a very tough decision to take on. A brand new resort on the beach in Jamaica needed an full brand library, video and photography, to launch a grand opening ad campaign. Actually all they had to tell me was that we would get to indulge in Jamaican BBQ. Booked a plan ticket moments later.

Our goal here was to give Azul Beach Resorts Negril it’s own identity from the rest of the Karisma Hotels & Resorts portfolio and speak to the millennial audience. Assets created included a library of lifestyle and architectural photography and a video shoot in Negril. We also included special setups for lifestyle, fine dining and drink to emphasize that a stay at Azul Beach Resorts is an indulgent and vibrant all-inclusive experience. For that reason the campaign, The A-List was created that could work it s way across all Azul properties in Mexico and Jamaica to make the brand stand out in a crowded marketplace.