MERCEDES-BENZ

Working together with team x, Omnicom’s bespoke agency for Mercedes-Benz, to bring a best-in-class personalized marketing approach to the world’s most valuable luxury car brand. Our plan was to start with a seemingly simple cosmetic flex to emails while we built a stealth Figma library that could handle next level personalization. Once the library was built we worked with developers to test new ideas with the launch of the all-electric Mercedes-Benz EQS line. Beginning with sending owners images of their make and model, we kept taking it a step further brainstorming how we can build new assets so they could see their car in the city, weather, and time all in an instant.