A modern and urban residential development, filled with art from world renown artists. Acknowledging the stylistic direction in which Auberge Miami was headed, a multi-platform marketing campaign was developed to perfectly suit this sophisticated project.

The approach was to highlight the artists, promote the genuinely large spaces in the units, and create a simple and organized way for viewers from all over the world to see the floorplans and renderings on mobile devices. The stationary had a monotone design with silver foil accent that echoes the development’s urban but luxury aesthetic. The digital projects all used large broken up typography as the main hero image to immediately bring attention to the size. Parallax scrolling is used in combination with high end editorial composition, generous white space, and simple interfaces to create a feeling of vast space.