W Hotels stand in the world as a place of unmatched style, design, and architecture. The brand is instantly recognizable and has strict design parameters. With that in mind, a complete design and marketing campaign was created which showcased their particular vibrant tone and youthful energy.

The work had to match the brand’s exciting abstract photography and diagonal compositions. The website was designed to mirror all the marketing collateral but with an added parallax scroll that gave depth and added edginess to unsymmetrical layouts.